Dec. 12, 2019 :: 12:00 – 1:30 PM
Description
Ingrid DiPaula will join Daniel Karsevar for the PlantBased Solutions Fall 2019 Master Class Series session on Why You Need a Great Digital Marketing Strategy. Ingrid will interact live with participants and share strategies and tools with you to help you plan ahead for the growth of your plant-based product.
Guest for this session:
Ingrid DiPaula is the founder and CEO of Digital Solutions by DesignInk, a digital agency located in Boulder, Colorado. Digital Solutions specializes in getting startups and growing health and wellness businesses to make their digital mark. Ingrid started out as a free-lance graphic designer working with Fortune 100 companies and communications agencies focusing on …
Video Link To Class:
Zoom Link:
Meeting ID 132-097-055 When you login, share your name and your company name.
Daniel Karsevar is inviting you to a scheduled Zoom meeting.
Daniel Karsevar is inviting you to a scheduled Zoom meeting.
Topic: Master Class for Startup: WEEK 7
Time: Dec 5, 2019 08:00 PM Eastern Time (US and Canada)
Join Zoom Meeting
https://zoom.us/j/132097055
Meeting ID: 132 097 055
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Meeting ID: 132 097 055
Find your local number: https://zoom.us/u/aXFjcas81
Agenda:
Topics which will be discussed LIVE with Ingrid DiPaula include:
- Types of marketing campaigns
- In-store, sampling, trade events, social media, influencer marketing, and digital campaigns
- Setting and tracking KPIs
- Estimating and measuring ROI
Plant Based World Confrence & Expo 2020
PlantBased Solutions Members may save 20% on your pass to attend Plant Based World Conference & Expo 2020.
Use VIP Code: PBC1WB
Visit www.plantbasedworldexpo.com/register.asp for more information. Registration will be available January 15, 2020.
The coupon may not be combined with other offers.
Handouts:
Digital Presentation Deck (download PDF)
Advanced Prep Work:
Building blocks to growing your digital presence
Having these building blocks in place prior to advertising is critical:
- Review worksheets (forms)
Identify your market: https://designdigitalsolutions.com/customer-avatar-interview/
Identify your active customer touch points: https://designdigitalsolutions.com/customer-touchpoints-form/
Digital Audit Request: https://designdigitalsolutions.com/digital-audit-request/
Post Session Work:
Top 5 Take Aways-Action Steps (download PDF)
Dedicate some time to create your 3 Avatars – be specific, don’t generalize. Remember you can modify later.
Avatar FormWant to setup a time to meet with Ingrid and her team to set up next steps and review where you are?
Schedule with Ingrid