Week 7 – Digital Marketing and E-Commerce

Dec. 12, 2019 :: 12:00 – 1:30 PM


Ingrid DiPaula will join Daniel Karsevar for the PlantBased Solutions Fall 2019 Master Class Series session on Why You Need a Great Digital Marketing Strategy. Ingrid will interact live with participants and share strategies and tools with you to help you plan ahead for the growth of your plant-based product.

Guest for this session:

Ingrid DiPaula on digital marketing

Ingrid DiPaula is the founder and CEO of Digital Solutions by DesignInk, a digital agency located in Boulder, Colorado. Digital Solutions specializes in getting startups and growing health and wellness businesses to make their digital mark. Ingrid started out as a free-lance graphic designer working with Fortune 100 companies and communications agencies focusing on … about Ingrid

Video Link To Class:
Zoom Link:


Meeting ID 132-097-055  When you login, share your name and your company name.

Daniel Karsevar is inviting you to a scheduled Zoom meeting.

Daniel Karsevar is inviting you to a scheduled Zoom meeting.

Topic: Master Class for Startup: WEEK 7
Time: Dec 5, 2019 08:00 PM Eastern Time (US and Canada)

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Meeting ID: 132 097 055

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Meeting ID: 132 097 055
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Topics which will be discussed LIVE with Ingrid DiPaula include:

  • Types of marketing campaigns
    • In-store, sampling, trade events, social media, influencer marketing, and digital campaigns
  • Setting and tracking KPIs
  • Estimating and measuring ROI
Plant Based World Confrence & Expo 2020

PlantBased Solutions Members may save 20% on your pass to attend Plant Based World Conference & Expo 2020.
Use VIP Code:  PBC1WB
Visit www.plantbasedworldexpo.com/register.asp for more information.  Registration will be available January 15, 2020.

The coupon may not be combined with other offers.


Digital Presentation Deck (download PDF)

Advanced Prep Work:

Building blocks to growing your digital presence

Having these building blocks in place prior to advertising is critical:

  • Review worksheets (forms)

Identify your market: https://designdigitalsolutions.com/customer-avatar-interview/

Identify your active customer touch points: https://designdigitalsolutions.com/customer-touchpoints-form/

Digital Audit Request: https://designdigitalsolutions.com/digital-audit-request/

Social Media Guide

Post Session Work:

Action Steps

Top 5 Take Aways-Action Steps (download PDF)

Dedicate some time to create your 3 Avatars – be specific, don’t generalize. Remember you can modify later.

Avatar Form

Want to setup a time to meet with Ingrid and her team to set up next steps and review where you are?

Schedule with Ingrid