Oct. 24, 2019 :: 12:00 – 1:30 PM
Description
Topics which will be discussed LIVE with David Swintosky include:
- Who is the person most likely to purchase your brand?
- What exactly is brand positioning?
- How to develop a competitive set that results in a positioning statement.
Guest for this session:
David Swintosky has twenty-five years of professional experience in executive leadership, investment banking and strategic consulting. His background includes M&A, capital markets strategy, IPOs and secondary offerings of debt and equity, private debt and equity transactions, restructuring, board positions, corporate development and joint ventures. During his career, he has worked for PricewaterhouseCoopers … about David
Video Link To Class:
https://player.vimeo.com/video/368673621?title=0&byline=0&portrait=0
Zoom Link: https://zoom.us/j/273324411
Meeting ID 273-324-411 When you login, share your name and your company name.
[toggle title=”Meeting Invitation (more detailed)”]Daniel Karsevar is inviting you to a scheduled Zoom meeting.
Topic: Master Class Week 1
Time: Oct 24, 2019 12:00 PM Eastern Time (US and Canada)
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https://zoom.us/j/273324411
Meeting ID: 273 324 411
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Meeting ID: 273 324 411
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Agenda:
David Swintosky will join Daniel Karsevar for the PlantBased Solutions Fall 2019 Master Class Series session on brand positioning during which time these two industry experts will interact live with participants and share strategies and tools with you to help you position your brand.
Advanced Prep Work:
Position Your Brand For Success
Handouts:
- Exercise 1.1: Drafting Your Positioning Statement
- Exercise 1.2: How does your product fill white space?
- Exercise 1.3: Create your Target-Audience-Profile
Additional Resources:
- Creating a Positioning Statement? Position the Problem, Not the Product | Harvard Extension School
- How to Create Strong Brand Positioning in Your Market | The Cult Branding Company
- Video: How great leaders inspire action | TEDTalk | Simon Sinek