Week 3 – Learn Your Winning Go-To-Market Strategy

Nov. 7, 2019 :: 12:00 – 1:30 PM

Description

Carla Frank will join Daniel Karsevar for the PlantBased Solutions Fall 2019 Master Class Series session on Learn Your Winning Go To Market Strategy during which time these two industry experts will interact live with participants and share strategies and tools with you to help you plan ahead for the growth of your plant-based product.

Guest for this session:

Carla Frank has deep experience in the food world from co-founding and launching a natural beverage company to directing the turnaround team for Cooking Light Magazine, to being a member of the launch team of Saveur Magazine. She worked closely with Oprah Winfrey as the founding design director… more about Carla

Video Link To Class:
Zoom Link:

https://zoom.us/j/815239642

Meeting ID 815-239-642  When you login, share your name and your company name.

Meeting Invitation (more detailed)

Daniel Karsevar is inviting you to a scheduled Zoom meeting.

Daniel Karsevar is inviting you to a scheduled Zoom meeting.

Topic: Master Class for Startups WEEK 3
Time: Nov 7, 2019 12:00 PM Eastern Time (US and Canada)

Join Zoom Meeting
https://zoom.us/j/815239642

Meeting ID: 815 239 642

One tap mobile
+16699006833,,815239642# US (San Jose)
+16465588656,,815239642# US (New York)

Dial by your location
+1 669 900 6833 US (San Jose)
+1 646 558 8656 US (New York)
Meeting ID: 815 239 642
Find your local number: https://zoom.us/u/aXFjcas81

Agenda:

Topics which will be discussed LIVE with Carla Frank include:

  • The various sales channels and the challenges & opportunities of each
  • Retail (traditional/natural), foodservice (contract dining, wholesale to restaurant groups), e-commerce
  • The determining factors for your brand – which channel(s) should you pursue?
  • Volume and pricing considerations
Advanced Prep Work:
Handouts:
Additional Resources: