Week 2 – Use Market Research to Stand Out from the Crowd

Oct. 31, 2019 :: 12:00 – 1:30 PM


Mark Mallardi will join Daniel Karsevar for the PlantBased Solutions Fall 2019 Master Class Series  session on product innovation during which time these two industry experts will interact live with participants and share strategies and tools with you to help you map the industry and identify consumer trends for your plant-based product.

Guest for this session:

Mark Mallardi joins Daniel Karsevar for the PlantBased Solutions Master Class session on product innovation

Mark Mallardi is Executive Director, Strategic Development for the NEXT Data & Insights practice area within New Hope Network. NEXT offers proprietary insights into the Natural Products space, and utilizes its comprehensive suite of Data & Insights capabilities to help clients answer the question: “Where would my next dollar of incremental innovation investment best be spent”. about Mark

Video Link To Class:
PlantBased Solutions Master Class Week 2

Slideshow Presentation:

Zoom Link:


Meeting ID 296-170-981  When you login, share your name and your company name.

Daniel Karsevar is inviting you to a scheduled Zoom meeting.

Daniel Karsevar is inviting you to a scheduled Zoom meeting.

Topic: Master Class for Startups WEEK 2
Time: Oct 31, 2019 12:00 PM Eastern Time (US and Canada)

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Meeting ID: 296 170 981

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Meeting ID: 296 170 981
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Topics which will be discussed LIVE with Mark Mallardi include:

  • What are the most important considerations in product innovation?
  • Where to begin in understanding your brand and the cues that are offered by your target market?
  • How to determine if your product idea is on-brand?
Advanced Prep Work:

Product Innovation How To Stand Out From The Crowd & Sell More

Additional Resources: