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Week 2 – Use Market Research to Stand Out from the Crowd

Oct. 31, 2019 :: 12:00 – 1:30 PM


Guest for this session:

Mark Mallardi joins Daniel Karsevar for the PlantBased Solutions Master Class session on product innovation

Mark Mallardi will join Daniel Karsevar for the PlantBased Solutions Fall 2019 Master Class Series  session on product innovation during which time these two industry experts will interact live with participants and share strategies and tools with you to help you map the industry and identify consumer trends for your plant-based product.

Video Link To Class:

Slideshow Presentation:
Zoom Link:

Meeting ID 296-170-981  When you login, share your name and your company name.


Topics which will be discussed LIVE with Mark Mallardi include:

  • What are the most important considerations in product innovation?
  • Where to begin in understanding your brand and the cues that are offered by your target market?
  • How to determine if your product idea is on-brand?

Advanced Prep Work:

Product Innovation How To Stand Out From The Crowd & Sell More


Additional Resources: