Oct. 31, 2019 :: 12:00 – 1:30 PM
Description
Mark Mallardi will join Daniel Karsevar for the PlantBased Solutions Fall 2019 Master Class Series session on product innovation during which time these two industry experts will interact live with participants and share strategies and tools with you to help you map the industry and identify consumer trends for your plant-based product.
Guest for this session:
Mark Mallardi is Executive Director, Strategic Development for the NEXT Data & Insights practice area within New Hope Network. NEXT offers proprietary insights into the Natural Products space, and utilizes its comprehensive suite of Data & Insights capabilities to help clients answer the question: “Where would my next dollar of incremental innovation investment best be spent”.
Video Link To Class:
Slideshow Presentation:
Zoom Link:
Meeting ID 296-170-981 When you login, share your name and your company name.
Daniel Karsevar is inviting you to a scheduled Zoom meeting.
Daniel Karsevar is inviting you to a scheduled Zoom meeting.
Topic: Master Class for Startups WEEK 2
Time: Oct 31, 2019 12:00 PM Eastern Time (US and Canada)
Join Zoom Meeting
https://zoom.us/j/296170981
Meeting ID: 296 170 981
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Meeting ID: 296 170 981
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Agenda:
Topics which will be discussed LIVE with Mark Mallardi include:
- What are the most important considerations in product innovation?
- Where to begin in understanding your brand and the cues that are offered by your target market?
- How to determine if your product idea is on-brand?
Advanced Prep Work:
Product Innovation How To Stand Out From The Crowd & Sell More
Handouts:
- Exercise 2.1: Your Roadmap: tell us how you got here
- Exercise 2.2: Draft Product Concept Descriptions for Mock Testing
Additional Resources:
- Plant-Based Market Overview: 2019 SPINS Data | The Good Food Institute
- Video: Plant Based Meats 101 | The Good Food Institute
- Writing Good Survey Questions | Survey Monkey
- Consumer Trends in The Food and Beverage Industry 2018 | Morning Consult
- Formulating with Animal Free Ingredients (Food Technology) | The Good Food Institute
- Culinary Trendscape 2018 | Culinary & Baking Institute