Week 8 – What No One Ever Told You About Raising Capital

Dec. 19, 2019 :: 12:00 – 1:30 PM


Lisa Feria will join Daniel Karsevar to share strategies about raising capital for plant-based businesses during the 8th session of PlantBased Solutions Master Class series. Register today and be part of a live interactive entrepreneurial community of plant-based innovators passionate about growing, launching and scaling into the plant-based space.

Guest for this session:

Lisa Feria Guest speaker joins Daniel Karsevar for PlantBased Solutions Master Class

Lisa Feria is CEO of Stray Dog Capital, a venture capital firm that invests in early-stage, mission-driven companies that aim to take animals out of the supply chain … about Lisa

Video Link To Class:
PBS Master Class week 8
Zoom Link:


Meeting ID 572-041-158  When you login, share your name and your company name.

Daniel Karsevar is inviting you to a scheduled Zoom meeting.

Daniel Karsevar is inviting you to a scheduled Zoom meeting.

Topic: Master Class for Startups: WEEK 8
Time: Dec 12, 2019 12:00 PM Eastern Time (US and Canada)

Join Zoom Meeting

Meeting ID: 572 041 158

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Meeting ID: 572 041 158
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Topics which will be discussed, live with Lisa Feria:

  • How to get funding from the right investors at the right time with the right terms
  • What does the fundraising process usually look like?
  • How do I prepare to meet with top-level investors?

Investor Pitch Deck Template

Module 8 – Raising Capital

Sample Pitch Deck

Advanced Prep Work:

At this early stage, getting in front of more knowledgeable teams and food focused investors is key to the success of the business.

As Founder/CEO/s, I highly recommend you take the time to apply to all relevant accelerators/incubators that can help both propel the brand.

The goal is to apply now or when applications are open so that over the next 12 months, you maintain opportunities to get interested investors on board.

Please find below, a list of recommended groups with links to their websites.

Pepsi Greenhouse Accelerator    $20K Grant + potential to win $100K Grant

Chobani Food Incubator              $25K Grant + Mentorship & Investor Pitch Exposure

Seeds of Change Accelerator
       $50K Grant + Mentorship & Investor Pitch Exposure

Food-X  Accelerator                      8% Equity + $75K + Mentorship & Investor Pitch Exposure

SKU Accelerator                            6% Equity + $75K + Mentorship & Investor Pitch Exposure

Beyond SKu Accelerator              6% Equity + $75K + Mentorship & Investor Pitch Exposure

Additional Resources:
Branchfood Boston MA focus on food innovation in New England
Canvas global Marriott’s concept lab for incubating entrepreneurial food and drink ideas.
Chobani Food Incubator global 4-month program with 25k grant
Dairy Accelerator Minneapolis MN “The entity must utilize dairy as a primary ingredient in its product idea. Any aspect of dairy including but not limited to: yogurt, cheese, whey or other milk-based proteins or ingredients can be used. However, the applicant’s idea cannot be focused on butter or butter-based spreads.”
Food Hatch New York NY invests cash in a wide variety of early-stage food companies
Food System 6 San Francisco CA Helps startups working to change our food system
Food-X New York NY Works with startups across the food chain; boasts 300+ startup founders in their alumni network
FoodFutureCo New York NY Targeted at startups with 1M+ in revenues with the idea of helping food businesses scale
Good Food Business Accelerator Chicago IL Started by the folks at FamilyFarmed
Kendall College Incubator Chicago IL part of a culinary school
Plug and Play Sunnyvale CA Food program partners with Molson Coors, Hershey’s, and PepsiCo
RevTech Accelerator Dallas TX restaurant, retail focus
Rutgers Food Innovation Center Bridgeton NJ focused on developing, commercializing, marketing and selling food and beverage products
Social Enterprise Greenhouse (SEG) Providence RI CPG, New England regional focus
Target Takeoff! Minneapolis MN Target and Techstars collaboration for better-for-you brands
Terra San Francisco CA affiliated with KitchenTown