Ingrid DiPaula on Digital Marketing

Ingrid DiPaula on digital marketing

About Ingrid DiPaula, Founder and CEO of DesignInk Digital

Ingrid DiPaula on digital marketing

Ingrid DiPaula is the founder and CEO of DesignInk Digital, a digital agency located in Boulder, Colorado. DesignInk Digital specializes in getting startups and growing health and wellness businesses to make their digital mark. Ingrid started out as a free-lance graphic designer working with Fortune 100 companies and communications agencies focusing on brand strategy, advertising, customer engagement and digital marketing.

In 2008, she expanded her freelance business by adding a full-scale team supporting support small and medium sized businesses in building out their brand and products in the digital space. The Digital Solutions team’s specialty is developing and engaging brands across multiple channels for maximum impact. Digital Solutions elite client base ranges from Tessemae’s Salad Dressing, Zesty-Z, Yoga Loft, Kaufman Health and Hormone Center, Hayley Hobson, Big Tree Farms and Nourished Group.

It has always been important to Ingrid to empower business owners while supporting them as an extension of their team. It is from this foundation that she and her team develop solid digital strategies to help evolving companies achieve their business goals.

Join Ingrid DiPaula and Daniel Karsevar during PlantBased Solutions Master Class 2019

Topics which will be discussed LIVE with Ingrid DiPaula include:

  • Types of marketing campaigns
    • In-store, sampling, trade events, social media, influencer marketing, and digital campaigns
  • Setting and tracking KPIs
  • Estimating and measuring ROI

Ingrid DiPaula will join Daniel Karsevar for the PlantBased Solutions Fall 2019 Master Class Series session on Why You Need a Great Marketing Strategy during which time these two industry experts will interact live with participants and share strategies and tools with you to help you plan ahead for the growth of your plant-based product.  Register today and join an entrepreneurial community of plant-based innovators passionate about growing, launching and scaling into the plant-based space.

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Learn more about building your business plan in the plant-based space:

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