Robert Petrarca on Business Plans

About Robert Petrarca, Co-Founder and CEO of Maxine’s Heavenly

Robert Petrarca on master class 2019 building a business plan

Robert Petrarca is the co-founder and CEO of Maxine’s Heavenly, a line of vegan, gluten-free, oat based cookies with about 1/2 the sugar as leading natural brands of cookies. Maxine’s Heavenly cookies are mom’s homemade recipe made so much better for you. Founded in 2013 and formally launched in 2016, Maxine’s Heavenly has experienced triple digit growth for the last three years, gaining traction through major retailers like Whole Foods Market, Natural Grocers, INFRA/NCG, and Walmart.

Previously, Robert co-founded TTC, a nonprofit cultural arts company that created a unique revenue partnership model with CA State Parks and local food and wine purveyors in the North Bay. TTC was and continues to be a rapid growth organization that scaled revenues over 700% in the first three years.

Join Robert Petrarca and Daniel Karsevar during PlantBased Solutions Master Class 2019

Topics which will be discussed LIVE with Robert Petrarca include:

  • How to create sales projections that include:
    • Assumptions based on relevant industry standard data
    • Number of doors (stores)
    • Manufacturer’s suggested retail price
    • Velocity (# units sold)
    • Distributor & retail margins
  • How to estimate operational costing that accounts for COGS, manufacturing, and distribution forecasting
  • Budgeting for selling, general & administrative expense

Robert Petrarca will join Daniel Karsevar for the PlantBased Solutions Fall 2019 Master Class Series session on Build a Business Plan Investors Want to See during which time these two industry experts will interact live with participants and share strategies and tools with you to help you plan ahead for the growth of your plant-based product.  Register today and join an entrepreneurial community of plant-based innovators passionate about growing, launching and scaling into the plant-based space.


Learn more about building your business plan in the plant-based space:

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