Driven by service
David Benzaquen founded PlantBased Solutions in 2012 with a simple mission: make plant-based products the absolute best on the shelves. He was driven to ensure that these products would compete and excel in the marketplace in taste, cost, and convenience. Their success, in turn, would create a better world for all involved: animals, planet, and people. David is a recognized expert in branding, marketing, and fundraising, and has more than a decade of experience in the plant-based space and its nuances, trends, players, and areas of opportunity.
David serves as an adviser to multiple food accelerators, venture capital funds, and startups. He and his companies have been featured in The New York Times, USA Today, LA Times, Fast Company, Wired, Inc, CNN and more.
Consumers are more apt to change habits when positively compelled
It was in 2012, as David was on the cusp of a major career transition, that he realized he had an even greater opportunity to positively impact the world. He had reached an understanding that would dictate the next stage in his journey: people are much more receptive to encouragement and the provision of additional options than to judgement and the perception of deprivation, and are much more apt to change habits when positively rather than negatively compelled.
An opportunity to impact the world
David saw an extraordinary opportunity to create the change he wanted to see in the world through this sort of encouragement and creation of outstanding options, and it was upon this basis that he founded PlantBased Solutions. He saw that the greatest ability he had to change the world lay in the economy, and hinged on helping to ensure that the products he believed in most – ethical, plant-based products – were the absolute best on the shelves. David founded PlantBased Solutions to give the best products for the planet, the animals, and human health the best chance of success.
Growing the plant-based economy
As CEO of PlantBased Solutions, David Benzaquen has led client strategy for businesses ranging from pre-revenue startups to companies with over $200 million in annual revenue. He is a sought after natural products expert and public speaker and serves as a mentor and advisor to multiple food incubators and accelerators. David also works closely with investors, providing them deal flow and due diligence on plant-based businesses seeking capital.
Contact David to invite him to speak at your event or for a consultation about how he can help drive your business to success.