Carla Frank on Go-To-Market Strategy

About Carla Frank, Founder of Carla Frank Creative

Carla Frank on Go to market strategy

Carla Frank is a strategic brand creative director, a launch / turnaround expert, and an internationally recognized powerhouse known for shaping premier global brands across sectors. An influential leader and collaborator, she possesses exceptional assessment skills in brand positioning along with innovative and purposeful go-to-market strategies which achieve measurable results.

Carla brings an entrepreneur’s eye to challenges, envisioning and creating previously unseen solutions. Her ability to establish C-suite buy-in and her passion for leading large, multi-disciplinary teams to create transformational business strategies has made her a sought-after leader.  Most recently, Carla founded her own consultancy, Carla Frank Creative, advising a number of clients in the innovation, food, wellness, fashion, luxury and travel sectors.

Carla has deep experience in the food world from co-founding and launching a natural beverage company to directing the turnaround team for Cooking Light Magazine, to being a member of the launch team of Saveur Magazine. She worked closely with Oprah Winfrey as the founding design director at O, The Oprah Magazine where she brought the subject of health and wellness into current culture.

An active thought leader in her field and much-sought speaker, Carla is a mentor for Deloitte Italy’s FoodTech Accelerator and is an Astia Angels Expert Advisor. She travels at every chance studying the cultural landscape across borders and knows that food is the single most uniting thread for all humans. All aspects of food touch us everyday, from environmental policies, to nutrition, to the history of a country, to the magical thinking about our grandmothers cooking. To Carla, food is one of THE most important and meaningful subjects.

Join Carla Frank and Daniel Karsevar during PlantBased Solutions Master Class 2019

Topics which will be discussed LIVE with Carla Frank include:

  • The various sales channels and the challenges & opportunities of each
  • Retail (traditional/natural), foodservice (contract dining, wholesale to restaurant groups), e-commerce
  • The determining factors for your brand – which channel(s) should you pursue?
  • Volume and pricing considerations

Carla Frank will join Daniel Karsevar for the PlantBased Solutions Fall 2019 Master Class Series session on Learn Your Winning Go To Market Strategy during which time these two industry experts will interact live with participants and share strategies and tools with you to help you plan ahead for the growth of your plant-based product.  Register today and join an entrepreneurial community of plant-based innovators passionate about growing, launching and scaling into the plant-based space.


Learn more about growth and scaling in the plant-based space:

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