Chipotle Looks to “Meat” Growing Demand for Plant-Based Food

Chipotle is joining the meatless revolution by offering a delicious plant-based option known on their menu as “Sofritas” – shredded, organic tofu that’s braised with chipotle chiles and roasted poblanos and served in burritos, tacos or bowls.  Yum!  Plant-based options are in high demand not just for vegetarians, but also for the nearly 1 in 5 “flexitarian” Americans, those who eat a primarily plant-based diet. Read more about Chipotle’s plans here.

To find out how your business can appeal to this growing demographic, email us at info@plantbasedsolutions.com. We’ll help you with recipe/menu development, ingredient and product sourcing, and marketing to these key consumer groups.

Australian Government States that Veganism is Safe and Healthy for All

Australia’s seminal health and nutrition organization, NH & MRC, has recognized that vegan diets are safe and healthy for people of all ages. The new Australian Dietary Guidelines promote plant-derived foods as appropriate alternatives to meat-based foods.

http://www.international.to/index.php?option=com_content&view=article&id=8942:government-recognises-vegan-diet-as-viable-option-for-all-australians&catid=84:health&Itemid=307

Veggie Burgers Now at Dunkin’ Donuts India

Dunkin’ Donuts launched a line of Dunkin’ Burgers in India, which includes several veggie burgers as well as a meat-based burgers. Back in the U.S., pleas for the company to add a non-dairy donut to its menu continue.

http://www.indiaretailing.com/news.aspx?topic=1&Id=7105

Number of vegetarians in China surpasses that in the U.S.

While eating meat has historically been a sign of prosperity in China, a new generation of young people is adopting a plant-based diet with growing awareness of the environmental impact of food. Over 50 million Chinese are now vegetarian or vegan, compared to about 30 million in the United States.

http://www.pri.org/stories/science/environment/china-s-growing-vegetarian-community-now-larger-than-in-u-s-14198.html

 

A New Taco Bell Menu Leaves out the M-word

In an analysis of content over social media channels, Infegy found that 43% of online conversations about meat in the last 6 months had a negative connotation – often containing the words ‘bad’, ‘concerns’ and ‘problem’. Taco Bell has responded by creating a new “Power Protein” menu. The menu, which is set to launch in Ohio in late July, and seeks to highlight the high-protein content of food items rather than their meatiness. Interestingly, many plant-based foods such as kale and spinach, have a higher protein content per calorie than that of meat.

http://www.businessweek.com/articles/2013-06-24/at-taco-bell-protein-is-code-for-meat

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