Plant-based Eating Named One of Top 5 Health Trends for 2013

On December 27th, the Values Institute at DGWB, a national consumer research institute, declared vegan eating one of the top 5 health trends for 2013. In their words,

“Last year’s rise of the flexitarians is proving to be the symptom of an overall trend towards meatless eating. Veganism, flexitarianism and vegetarianism’s more experienced older brother, is responding similarly. No longer reserved for the hipper-than-though crowd, it is being embraced as a mainstream health alternative. Even professional athletes like Venus Williams and Arian Foster, whose bodies are their livelihood, have made the switch….Look for herbivore-accommodating menus at restaurants on both coasts to start migrating to mid-America in 2013.”

The Values Institute is not the first group to predict the growth in this market. In November, foodservice research firm Technomic declared plant-based eating one of 2013’s top trends following its year-long analysis of quantitative data from its MenuMonitor database.

With health concerns among consumers at an all-time high, how about making it your business’s new year’s resolution to add more plant-based options to your menus?

Wall Street Journal Reports Dramatic Decline in US Milk Consumption as Consumers Embrace Alternatives

The Wall Street Journal today reported that per-capita milk consumption has dropped 30% since 1975 as prices have risen dramatically, including a 9.2 percent jump in 2011 alone. This news comes as more consumers are choosing dairy alternatives, such as milks, cheeses, and desserts made from soybeans, cashews, coconuts, almonds, and other protein-rich grains, nuts and legumes.

According to the WSJ,

“But in a sign of how shifts in consumer preferences are shaking up the industry, Dean Foods earlier this year spun off its fast-growing WhiteWave division, which makes Horizon Organic Milk and Silk soy products. The move was designed to get investors to pay more for shares in a business unit with higher profit margins and faster growth prospects than conventional milk.”