Katrina Fox with Vegan Business Talk interviews David Benzaquen, CEO of PlantBased Solutions
In this episode of Vegan Business Talk, Katrina Fox interviews David Benzaquen from PlantBased Solutions, an award-winning brand management and marketing agency for plant-based consumer product companies, headquartered in New York.
In this interview he talks about:
- The 3 ways to price your product and the importance of choosing the right one
- Why having your product in the biggest and highest number of retailers is not necessarily the best strategy for sales or growing your business
- The first steps to take before approaching retailers
- The pros and cons of working with distribution companies and brokers
- Why listing too many ‘free from’ claims on the front of your packaging can turn consumers away from your product
- What investors look for in businesses and what questions you should ask an investor
With a team of people who collectively have hundreds of years’ experience in marketing, branding, product development, finance, operations and more, the company offers a range of services for pre-market startups through to huge global brands, including opportunity assessments, business planning and forecasting, new product development, market research, brand creation and a full range of marketing planning and execution.