Master Class

Bring the experts into your office… wherever that may be to develop, launch and scale your plant-based food and beverage consumer packaged goods brands. This on-line, interactive webinar series offers opportunities for discussions with experts in the consumer packaged goods market, investors and plant-based professionals.

Content covered in the series includes the following topics:

  • Positioning Your Brand for Success
    • Define Your Target Audience, Competitive Landscape and Market Opportunities
  • The Ethical Plant Based Economy
    • Planet, People, Profit
  • Product Innovation
    • Developing a product based on industry/consumer trends
  • Exploring What Type of Business Do You Want?
    • farmers market, local retail, national brand
  • How To Determine Your Go-To-Market Strategy
    • understanding sales channels and what’s related to each – Retail (traditional/natural), Food Service (contract dining, wholesale to restaurant groups), E-Commerce
  • How To Build A Financial Plan
    • costing, expenses, Profit & Loss,
  • Scale Your Production Or Perish
    • when to prepare for operations growth, working with Co-Packers & Third Party Manufacturers or build out own space, contract pricing to reduce COG’s
  • What You Need To Know About Raising Capital
    • what do investors want to see, preparation of financials, pitch deck, practice, strategic investors
  • Marketing Your Business
    • from launch, sampling, social media and digital campaigns
Look for the next Master Class Series in early 2019 – registration opening soon!