Nov. 7, 2019 :: 12:00 – 1:30 PM
Description
Guest for this session:
Carla Frank will join Daniel Karsevar for the PlantBased Solutions Fall 2019 Master Class Series session on Learn Your Winning Go To Market Strategy during which time these two industry experts will interact live with participants and share strategies and tools with you to help you plan ahead for the growth of your plant-based product.
Video Link To Class:
https://player.vimeo.com/video/371923076?title=0&byline=0&portrait=0
Zoom Link:
Meeting ID 815-239-642 When you login, share your name and your company name.
[toggle title=”Meeting Invitation (more detailed)”]Daniel Karsevar is inviting you to a scheduled Zoom meeting.
Daniel Karsevar is inviting you to a scheduled Zoom meeting.
Topic: Master Class for Startups WEEK 3
Time: Nov 7, 2019 12:00 PM Eastern Time (US and Canada)
Join Zoom Meeting
https://zoom.us/j/815239642
Meeting ID: 815 239 642
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Meeting ID: 815 239 642
Find your local number: https://zoom.us/u/aXFjcas81
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Agenda:
Topics which will be discussed LIVE with Carla Frank include:
- The various sales channels and the challenges & opportunities of each
- Retail (traditional/natural), foodservice (contract dining, wholesale to restaurant groups), e-commerce
- The determining factors for your brand – which channel(s) should you pursue?
- Volume and pricing considerations
Advanced Prep Work:
Handouts:
- Exercise 3.1: Finding your prime Market-Channel
Additional Resources:
- Recognizing Retail Foodservice as a Separate Channel | Winsight Grocery Business
- Moving Offline: How Brands that Succeed on Amazon are Moving Onto Whole Foods Shelves | Food Tech Connect
- The new model for consumer goods | McKinsey
- Why Farmigo is shutting down online Farmers Market | Food Tech Connect
- Plant Based and Clean Meat Policy: Ensuring a Clear Path to Market and Level Paying | The Good Food Institute