The Wall Street Journal today reported that per-capita milk consumption has dropped 30% since 1975 as prices have risen dramatically, including a 9.2 percent jump in 2011 alone. This news comes as more consumers are choosing dairy alternatives, such as milks, cheeses, and desserts made from soybeans, cashews, coconuts, almonds, and other protein-rich grains, nuts and legumes.

According to the WSJ,

“But in a sign of how shifts in consumer preferences are shaking up the industry, Dean Foods earlier this year spun off its fast-growing WhiteWave division, which makes Horizon Organic Milk and Silk soy products. The move was designed to get investors to pay more for shares in a business unit with higher profit margins and faster growth prospects than conventional milk.”