On December 27th, the Values Institute at DGWB, a national consumer research institute, declared vegan eating one of the top 5 health trends for 2013. In their words,

“Last year’s rise of the flexitarians is proving to be the symptom of an overall trend towards meatless eating. Veganism, flexitarianism and vegetarianism’s more experienced older brother, is responding similarly. No longer reserved for the hipper-than-though crowd, it is being embraced as a mainstream health alternative. Even professional athletes like Venus Williams and Arian Foster, whose bodies are their livelihood, have made the switch….Look for herbivore-accommodating menus at restaurants on both coasts to start migrating to mid-America in 2013.”

The Values Institute is not the first group to predict the growth in this market. In November, foodservice research firm Technomic declared plant-based eating one of 2013’s top trends following its year-long analysis of quantitative data from its MenuMonitor database.

With health concerns among consumers at an all-time high, how about making it your business’s new year’s resolution to add more plant-based options to your menus?