While eating meat has historically been a sign of prosperity in China, a new generation of young people is adopting a plant-based diet with growing awareness of the environmental impact of food. Over 50 million Chinese are now vegetarian or vegan, compared to about 30 million in the United States.

http://www.pri.org/stories/science/environment/china-s-growing-vegetarian-community-now-larger-than-in-u-s-14198.html