Chipotle is joining the meatless revolution by offering a delicious plant-based option known on their menu as “Sofritas” – shredded, organic tofu that’s braised with chipotle chiles and roasted poblanos and served in burritos, tacos or bowls.  Yum!  Plant-based options are in high demand not just for vegetarians, but also for the nearly 1 in 5 “flexitarian” Americans, those who eat a primarily plant-based diet. Read more about Chipotle’s plans here.

To find out how your business can appeal to this growing demographic, email us at We’ll help you with recipe/menu development, ingredient and product sourcing, and marketing to these key consumer groups.